“Yes “Is In and “No” Is Out
Unless you and your family live in a home built in a remote part of the country, where there are no billboards, televisions, radios, Internet, mail and other modes of advertising, your children will be exposed to hundreds of promotional ads each day. In fact, each year the average child in the United States will be exposed to over forty thousand ads on television alone. Ads promote the words, “Yes, you can!” Credit card ads sell the idea that parents can “buy it now” for their children even when it’s not in the family budget.
Does this sound familiar?
“There are some things that money can’t buy, for everything else there’s …”
The purpose of this credit card ad not only promotes the ideals centered on giving your child whatever he or she wants, it sustains the “yes” culture that our children have become accustom to living in. Living in this culture is not difficult. In fact, for parents it’s often easier to say, “yes” than it is to say, “no.” When a parent say “yes,” the word often leads to:
GETTING A DESIRED ITEM = FUN = HAPPY LIFE = EASY LIFE!
What parent would not want this for their child? We want our children to be happy. But, does giving our children what they want lead to a lifetime of happiness? You do not need to read another research study that tells you that giving your child what he or she wants will not lead to life-long happiness. You already know that’s true. You already know that instant gratification is not gratifying. You already know that your child needs to hear the word, “NO!”
Pages: 1 2
Loading ...
Recent Comments